I know, you don't wanna hear it. Everyone keeps telling you that you need to put your company on Facebook, but you really don't see the point. I mean, your grandson is on Facebook and so is your wife, but she only uses it to see pictures of the grandkids and keep up with her friends. Everytime you look over her shoulder at this thing, all you see is people posting what they ate for dinner and you don't really see the point in all that silliness. And what could Facebook do for your business? These people don't care. It's a bunch of teenagers on there and you're marketing to other businesses. It doesn't apply to you.
Here's the thing though.... all of that? It's not true.
Facebook isn't just for teenagers and kids. Just last week, Mark Zuckerburg, the CEO of Facebook, announced that there are over 750 million Facebook users worldwide. Take a look at these demographics:
Source: www.kenburbary.com
Do you see those numbers? 53.6% of Facebook users are over the age of 25! The grown-ups are on Facebook. You know who else is on Facebook? YOUR CLIENTS.
And maybe people are posting "silly" things, but they also read other people's Facebook posts. Your clients will be reading your Facebook posts. And maybe what you're posting may not be that silly. Maybe what you're posting will be about a summer special you're running. Or maybe you want people to know that you moved. A picture of a project you're working on. Some industry news from today's paper. The possibilities are endless.
Your audience is on Facebook. You need to be there too.
Don't have time to create it and keep it running? Well, guess what? We'll do it for you. :)
Posted on
Mon, July 11, 2011
by Jen Isaminger
filed under