SEO, or "Search Engine Optimization" is a highly useful, extremely necessary, and mega-important tool to make you findable in all of the search engines.
The thing is, there's more than one way to do it, and you must be careful regarding in which of these ways you are associating yourself. The industry has separated the SEO techniques and dubbed them "Black Hat SEO" and "White Hat SEO." So, what's the difference between the two? And where does Immerseme's services fit in?
SEO Technique #1: BLACK HAT.
Black Hat SEO is sneaky. It ain't clean. (Hey, that's a cowboy hat up there, we had to throw in an "ain't" somewhere, didn't we?) Black Hat SEO's spam the web full of links to try to trick the search engines into thinking their pages are more popular than they actually are, so that these search engines would be more likely to bring these pages up in the coveted first page rankings. The search engines don't like this at all. In fact, if caught using Black Hat techniques, Google might even BAN your site from their search engine for unethical practices.
SEO Technique #2: WHITE HAT (otherwise known as: The Good Guys)
White Hat SEO's follow the rules. They actually use their brain to come up with good angles, wording, and placement to make sure Google can find your page in the sea of content that is the world wide web. White Hat SEO is just great web design that works FOR you. No spamming involved, just smart people who know what they are doing to maximize your visibility.
The search engines back the White Hat's.
And here at Immerseme, White Hat is all we do.
Posted on
Mon, September 19, 2011
by Jen
filed under