
It's an addictive little thing, isn't it? That smartphone. Always in our hand. We can't go anywhere without it, and many of us refuse to let any significant amount of time go by before we make sure we're not missing anything.
Waiting at an airport? You're on your smartphone. Alone in a restaurant? You look cooler if you're browsing the web on your smartphone. Commercial break on television? You guessed it: Smartphone.
"As many as 80% of people multitask on a mobile device while watching TV, finds a new study. Using a laptop in front of the TV is no new behavior, yet few TV spots capitalize on the fact many consumers hold an Internet-enabled device in their hands as commercials air. The DVR presented hurdles for advertisers a decade ago as viewers were able to fast forward through ads. Today, tablets and smartphones introduce a new challenge: A more engaged yet distracted consumer." Source: Mashable
The fact of the matter is, our smartphones are with us ALL. THE. TIME. It is one of our culture's main sources of information. Immerseme recognizes this and knows that our clients need to reach their customers where they are. And where are their customers? On their smartphones.
Here's a few things that our ImmersemeMobile solution can do:
There are many more things our handy little mobile marketing service offers. If you're a business owner, make sure your customers are able to access your business on their own time and on their own turf.
Plus, everything looks cooler on a smartphone. :)
Posted on
Thu, November 10, 2011
by Jen
filed under