How Social Search Affects Google Results

When a searcher is logged into their GMail or other Google account, they are likely to see search results that are affected by people in their social circles. Since recommendations from friends are trusted 90% of the time, and social search results tend to have much higher click-thru-rates - it is a good idea to get your happy customers talking about your business.   Here is a short video that shows how social search works on Google:



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