Mobile Marketing Text messaging has gone mainstream across the nation and now you can take advantage of the opportunity to reach consumers in real time with your brand. News, alerts, advertising and social networking are just a few of the ways you can keep connected to the people that mean the most to your business.
According to The Nielsen Company:
- US mobile subscribers now send and receive more text messages in a month than they make phone calls
- Nearly every mobile handset in the US can receive text messages
- 53 percent of mobile subscribers use text messaging to communicate every day
- 57 percent of all mobile subscribers aged 13 and older use text messaging on a regular basis
- Media companies offering opt-in messaging programs are, in some cases, delivering upwards of 20 million or more messages in the US per month
Mobile marketing is a billion dollar per-year industry and growing. A recent report from
Gartner projects that spending for mobile advertising worldwide will grow 74 percent this year to $913.5 million. More than five in six households have a mobile phone, led by young families at 93 percent, according to
Forrester.
Mobile Marketing Quick Facts
- Over 95% of mobile phones are text enabled
- 77% of U.S. mobile phone users use text messaging
- 123 million people send at least 1 text message per month
- Over 41 million people text daily
- Cell phone users send and receive more text messages than phone calls
- The average age of those using text messaging is 35
- Those under 30 are 4x more likely to respond within minutes to a text message compared to a voice message
- 60% of mobile phone owners say they carry their phones at all times, even inside the home
Contact us today to discuss how Mobile Marketing can work in your organization.