Everything listed under: branding

  • In Brand Design, Color Matters

    You'd think color doesn't really matter when choosing a design for your company branding. The fact is that when it comes to design, everything matters. Just like we strongly advise you not to use clip art for your logo (don't even get us started on that!), we also strongly advise you to seek help from a professional when making branding decisions. 

    Not convinced? Check out this infographic we found that shows the color choices of the biggest companies out there:

    Isn't it interesting how the vast majority of these brands fall into two main color families? We're not saying you have to go blue or red, but we are saying that there is a method behind the design madness. 

    Why did you choose the design you currently have for your business? How did you come up with the concept? Our graphic designers and branding experts are well-versed and qualified to help your company come up with a brand that appeals to your audience and advances your message. There is a process that we go through to pick the look, the color, the font, EVERYTHING that goes into the design. Don't let clip art happen to you! 

  • Google directly informs 146 million brand conversations a day

    Word of mouth is still the best form of advertising.  But, what stimulates brand conversations?  New research by  Keller Fay shows that more word of  mouth conversations are informed by the internet than any other source. Search engines like Google are used to gather information before and after conversations that involve products and brands. How does your online presence advance your message?