Immerseme

"How do i justify the higher monthly cost of a CMS like ImmerseEdit to clients who are used to paying very low rates for standard hosting?"

It's a reasonable question. Change is always hard. Many companies and organizations have websites on standard hosting services where they pay less than $5 per month. So how do I convince someone that they need to pay $65, $125, or more per month so that I can put their site on ImmerseEdit?

Here's a 4 part answer (with a bonus just for you!):

• ImmerseEdit is more than just hosting. First, it is very important to make the point that a CMS like ImmerseEdit is giving you a lot more than standard hosting. The monthly fees are a subscription for the use of a software that allows you to use simple tools to manage your website. The hosting is included in these monthly fees, but it is so much more than standard hosting. The best way to demonstrate this is to contact us to set up a free demo site on ImmerseEdit to let your clients to use the tools themselves. They will quickly see how ImmerseEdit lets them do so many things they could never do on their standard hosted website.

• ImmerseEdit will save you money in the long run. This is a huge point. Without a CMS software like ImmerseEdit, companies and organizations are dependent upon people like us, you or other web developers to make each and every change to their site. Let's imagine you have an hourly rate of $75. That means that simple work done on their website can add up very, very quickly. In addition, with that model, resources spend on maintaining a website tends up being a variable cost and difficult to budget for, or worse yet, website updates aren’t made at all. In the long run, your clients will save money by being able to make these changes themselves with ImmerseEdit.

• ImmerseEdit will give your clients a better website. Finally, because your clients will have the ability to update content themselves and since they won't have to pay someone else for every single update, they are far more likely to actually make updates to their site. More frequently updated content means a more active and more useful website. It means better search engine placement. It means fresher content, more visitors. It's just all around better. When a client is paying for each update, they only do the bare minimum. When they have full control at no extra cost, they are freed up to bring their websites to life.

• One of the advantages of using ImmerseEdit is the simple, but advanced options typically found in very high end (read, expensive) websites. The tools available in ImmerseEdit like blogging, podcasting, photo galleries, forms, and security management are features few designers can (and want to!) offer to their clients. With ImmerseEdit, your clients have a top shelf web product that just works and helps their websites be more than a static billboard on the information superhighway.

• This last one is a bonus for you, our design partners – Less time managing your client’s websites means more time you can do what’s most profitable for you – sell. If you manage your client’s site, that’s more time tied up maintaining what you’ve got rather than building upon it. ImmerseEdit simply frees you up to sell more.