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Pay Per Click, or PPC is another aspect of Search Engine Marketing. While Search Engine Optimization is essentially "earning" credibility, PPC is purchasing it outright to the Search Engines.

Immerseme has over 7 years of experience managing Google Adwords Pay Per Click (PPC) Campaigns with a proven track record to get results.

The most common PPC options (and arguably most effective) are Google Adwords and Facebook Advertising. In PPC, advertisers bid in an auction of sorts on particular keywords. The more popular or competitive the keyword, the more expensive the auction price. These purchased Ads are shown on SERPs (search engine results page) and advertisers "pay per click."

PPC advertising is great for immediate results, but is potentially more costly and a lower return on investment over the long term than SEO. That said, a blended mix of PPC and organic (SEO) rankings are the most effective strategy to employ.

Contact us to discuss a specific strategy for your organization.