The following graphic from SEOMoz shows the factors that are likely to have the greatest impact on website ranking in search engines in the near future. This is according to a panel of 132 search engine optimization experts. The graphic lists ranking factors in order of influence. The ones listed near the top will have the greatest influence with diminishing influence as you go down the list.
To summarize, well-written, high value content that is freely shared across social media will have the greatest impact. Social signals will be relied upon more heavily to determine domain and page authority as linking factors decrease. Usage data, including bounce rate from the landing page back to the search engine, will be a big ranking factor. This indicates whether or not a searcher found what they were looking for. A high bounce rate may indicate that the landing page did not capture the interest of the searcher. Furthermore, a click to a competitor from that same SERP could be an indicator of greater relevancy to the original search query. And as always, good web design is important. Diminishing factors include link anchor text, paid links, and keywords in the domain name.
At Immerseme, we are constantly aware of how search engines are changing and the impact that has on your organization's website. We are practicing SEO in ways that impact search results today and tomorrow.
Posted on
Sat, November 26, 2011
by Mark Weible, Immerseme, Internet Marketing
filed under