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Google has announced another round of algorithm changes. No, this isn't the same blog we wrote last week. It's a different one. Google has changed the algorithm. Again. (They do that a lot, you know.) (It's a lot to keep up with.) (That's why we keep up with it for you.)

Let's get some basics out of the way: The Google algorithm is the way Google finds it's search results. You type in your search criteria, Google's algorithm "does its thang" and then, voila, you have search results. Google is a little bit of an overachiever and wants to make sure you have the best results. The most relevant results. So it is CONSTANTLY (like, several times a day) changing the algorithm to be the best little algorithm there ever was. (And let's be frank, the algorithm ain't little.) 

(We're using a lot of parenthesis today.)

Why does this apply to you? If you have a website, and you want Google to put your website in search results, than it is best to make sure your website is in-line with Google's search criteria. In other words, if Google said "our new algorithm will only bring up web pages that have puppies on them", then you would want to make sure your web page had some pretty cute puppies. Get it? 

So, we were reading a super duper article from Search Engine Land detailing the 10 new Google algorithm changes. I know, I know, it's overwhelming. You don't have to get all of it, but this is just a basic idea of some of the changes:

• Improved Snippets
• Rich Snippets, More Often
• Better Page Titles By Using Anchor Text Less
• Auto-Complete Fix for IME Queries
• Cross-language Information Retrieval
• Better "Official" Page-Detection and Boosting
• Image Search Loses a Ranking Signal
• Better Date-Based Search Results
• Fresher Results

The article  has a significantly higher amount of detail, but these bullet points should give you an idea of what you need to change on your website to fit the Google algorithm criteria. Right? Wait.... you're confused? Yeah, we're SEO experts and even we feel like this is a lot to do. Let's be honest, it is a lot to keep up with. However, the good thing is, our clients who use us for on-going, turnkey message advancement don't have to worry about all this. They know we're handling it for them. We'll make adjustments to their websites to make sure they're getting a good ranking in Google. 

For more on our (awesome) proactive turnkey message management, check out Our Services.